Organization Background and Problem: ​

SABIC, headquartered in Riyadh, is a global chemicals leader with operations in 50+ countries and 31,000 employees​

ERP = Enterprise Resource Planning & SAP Systems, Applications, and Products : Manages finance and operations.​

CRM = Customer Relationship Management: Helps manage customer relationships.​

Digital Tools: Includes AI, big data, and machine learning as part of the Corporate Digitalization Program launched in 2019.​

Potential Challenges: Issues with system integration, cybersecurity, and automation inefficiencies may affect growth and responsiveness.​